Irelande-Douze Pointe

I have been writing for the past few months about countries I would like to visit, but this week I have been in the place to be- yes Ireland! This week St. Patrick's day was celebrated through-out the world but no one else celebrates this 'holiday' quite like us... We are so lucky that we have Saint Patrick's Day an it is clearly the tool we need to drive tourist back into Ireland. No other country has a marketing tool such as Saint Patricks day and Ireland should utilise this day to its full potential.


Guinness have run a 'tongue-in-cheek' campaign on how to enjoy St. Patricks Day, marketing the day as 'the friendliest day of the year', I have posted two of them below let me know what you think of it.








Patricks Days was not only used as by Guinness as a Social Media Marketing tool, here are some others that followed in Guinness' trend;

• Go Green Angry Birds- The biggest game of the last year that is now on pretty much every social media platform you could imagine has Angry Birds and even they were not slow when it came to St Patrick’s Day marketing with the launch of this Irish themed version. Complete with Irish music and pots of gold as you would expect.
• Tourism Ireland and Irish Dancing Flashmob- Which you can see below;

• Jib Jab- The website that is famous for 'Elf-Yourself' which we all have a great laugh off during Christmas time even developed a Saint Patricks Day theme where you can insert your face into the body of an 'Irish Man'. Click here and try for yourself!

So, as you can see Patricks Day is used as a marketing tool by many not just the Irish which is a reflection of how great a day it really is! 

Hope you enjoyed yours!

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Edinburgh

The Capital of Scotland and probably the first realistic post of my blog to date of a places I would like to travel to thanks to €9.99 flights from Cork with Aer Lingus.This city is best know for their festivals such as renowned Fringe Festival in August each year, that bring in over £100 million for the Edinburgh economy. The Fringe Festival began as a programme of marginal arts and has now become the largest arts festival in the world with over 2,500 different shows being staged last year. Comedy is now one of the mainstays of the Fringe Festival.

There is lots more than festivals to do in Edinburgh and lots of it is Free or relatively cheap! Something fun and unique to Edinburgh is the 3D Loch Ness Experience-where you get taken on a virtual reality journey to discover the World's most famous body of water! Something fun and different to do with your time. There are also great shops, restaurants and cafe's- one of which is home to J K Rowling Harry Potter. The Elephant House Cafe is where J K Rowling would sit and write the earlier novels of the Harry Potter Series, which overlooks Edinburgh Castle. It's definitely a spot I would like to go visit, and hopefully get a bit of inspiration! 

From Elephants to Penguins- Edinburgh Zoo is also a popular attraction for tourists to 'the Burgh'... with over 1,000 different animals and a Penguin Parade everyday sounds like fun for all the Family. As you can see from the photo beside the Penguin walk around the grounds (followed by a zoo keeper i'm presuming) so you can get to see them from only a few meters away! 

VisitScotland.com have made a video of The Top 10 things to do in Edinburgh which I have posted below for you to take a look! 

The Great Wall of China

Having recently seen the movie The Bucket list with Jack Nicholson and Morgan Freeman I wonder should I reconsider the name of my blog. The film is about two terminally ill friends that set out to fulfil a list of wishes they want to do before they 'kick the bucket'. My blog is currently called "My Bucket List" but I now feel a bucket list is something people make when they find out there about to die.... so from here on out this Blog will be called my Living List! Other than that it will remain the same... so today I am going to write about The Great Wall of China.

What fascinates me about the Great Wall of China is the sheer size of it, it is the largest man-made structure in the world. If we were to contast it to American terms it is said to travel from L.A to Boston (thats 35 trips from Cork to Dublin). The wall is a symbol of China's past glories and is a major tourist destination. It has also in recent years become home to many athletes as there is now a "Great China Wall Marathon" which is ten times more challenging than the average marathon as the runners face over 5, 000 stone steps and steeps and many steep ascents and descents.


Here are some interesting facts about the Great Wall of China which you never know may pop up someday in a pub quiz;
1. While the Great Wall of China is not one of the Seven Wonders of the Ancient World, it is typically included in the Seven Wonders of the Medieval World


2. During its construction, the Great Wall was called “the longest cemetery on earth” because so many people died building it. Reportedly, it cost the lives of more than one million people. 


3. It is common to hear that the mortar used to bind the stones was made from human bones or that men are buried within the Great Wall to make it stronger. However, the mortar was actually made from rice flour—and no bones, human or otherwise, have ever been found in any of the Great Wall's walls


4. The Chinese invented the wheelbarrow and used it extensively in building the Great Wall.


5. The length of all Chinese defense walls built over the last 2,000 years is approximately 31,070 miles (50,000 km). Earth's circumference is 24,854 miles (40,000 km)


Walking it would be challenging but it something I hope to one day tick off my Living List !

SPRING BREAK!

With lectures finishing up in a few weeks, our month off is getting closer. In UCC our 'spring break' is something no one looks forward to because it means long days in the library but in colleges in the United States Spring Break is the most eagerly anticipated week of the year!

From doing a bit of research and talking to friends in America I have put together a list of the most popular Spring Break destinations in America-any of which I would happily go to;

1) Cancun, Mexcio

2) Miami, Florida

3) Bahamas 

4) Jamaica

5) Las Vegas, Nevada

6) Daytona Beach, Flordia

7) South Padre Island, Texas

We can't really complain though, we did just have a week full of madness-UCC's most anticipated week of the year, RAG Week. Marketers use Spring Break as a clever way to market their product- it makes sense as it is the perfect opportunity to reach thousands of college students with a back pocket full of money ready to be spent...thanks to the Bank of Mum and Dad. 

Coca Cola for example run the "Coca Cola Isla Grand Beach Resort", where bottle of Coke and associated merchandise is given away to the students. Their name is everywhere and is such to get captured in the background of the students photo's which will more than likely end up on their Facebook pages-its like free product placement. Handing out free products is a much more powerful marketing tool than your usual Flyer-the customers actually have your product in their hands and especially like something like a cold can of Coke, something you would chug down on a hot beach! 

 


One particular Marketing scheme I found to be quite funny as well as smart was by tooth-paste company Crest who set up tooth-brushing stations outside the popular nightclubs in Miami. Since so many companies use Spring Break to advertise they must be unique otherwise their strategy will fail to be remembered, although being I say the week is fairly blurry memory for most of the college students that attend!  :)